In-Store Advertising System
Deliver targeted audio advertising to retail locations. xtra audio enables regional ad scheduling, campaign management, and centralized control over in-store audio advertising networks.
Features for In-Store Advertising
| Feature | Benefit |
|---|
| Location-based scheduling | Different ads for different regions |
| Campaign management | Schedule ads by date range |
| Rotation control | Set frequency per ad |
| Centralized updates | Change campaigns without store visits |
| Playback logging | Track when ads played |
Advertising Models
National + Regional
- Core music playlist shared across all locations
- Regional ad breaks inserted at scheduled times
- Local announcements for individual stores
Franchise Networks
- Brand-standard music programming
- Franchisee-specific promotional slots
- Seasonal campaign distribution
Scheduling Campaigns
Time-Based Ads
- Create sequences with ad insertion points
- Use playlist actions to select from ad pools
- Schedule with fixed timing for precise breaks
Rotation Rules
| Priority | Frequency | Content Type |
|---|
| High | Every 15 min | Paid advertising |
| Medium | Every 30 min | Promotional content |
| Low | Every hour | Brand messaging |
Campaign Workflow
Setup
- Upload ad audio files to media library
- Tag with campaign dates and regions
- Create regional playlists
Scheduling
- Build sequences with ad break positions
- Assign regional playlists to break actions
- Schedule in week planner
Reporting
- Enable playback logs
- Export logs for campaign verification
- Confirm delivery to advertisers
Technical Setup
| Component | Configuration |
|---|
| Stations | One per region or store cluster |
| Media types | Separate types for ads vs. music |
| Timing | Fixed start times for ad breaks |
| Logging | Enable for proof of play |
Getting Started
- Create stations by region
- Set up media types for advertising content
- Upload ad inventory with metadata
- Configure sequences with ad breaks
- Enable playback logging
