Supermarket Audio System
Manage audio for grocery stores and supermarkets. xtra audio handles background music, in-store announcements, promotional messages, and department-specific audio scheduling.
Features for Supermarkets
| Feature | Benefit |
|---|---|
| Daypart scheduling | Different programming for peak vs. off-peak hours |
| Announcement scheduling | Store announcements at regular intervals |
| Multi-zone potential | Different audio for bakery, deli, or garden sections |
| Volume normalization | Consistent levels across varied audio sources |
| Remote management | Update programming centrally |
Typical Programming
Daily Schedule
| Time | Content |
|---|---|
| 6-8 AM | Soft background music (pre-opening prep) |
| 8-10 AM | Morning announcements + upbeat music |
| 10 AM-4 PM | Varied tempo with promotional breaks |
| 4-8 PM | Peak hour programming with frequent announcements |
| 8-10 PM | Slower tempo, reduced announcements |
Announcement Types
- Store-wide specials and promotions
- Department highlights (produce, meat, bakery)
- Customer service messages
- Operational announcements (cleanup, assistance)
Content Strategy
Background Music
- License-compliant commercial music
- Tempo appropriate to shopping pace
- Seasonal variations (holidays, summer)
- Avoid controversial or distracting content
Announcements
- Clear, professional voice recordings
- Consistent branding and tone
- Time-limited (campaigns with end dates)
- Rotation to prevent listener fatigue
Configuration
| Setting | Recommendation |
|---|---|
| EBU R128 | Enabled for consistent track loudness |
| Announcement frequency | Every 10-15 minutes during peak |
| Music rotation | Minimum 4-hour non-repeat cycle |
| Gap handling | Enabled for smooth transitions |
Store volume is controlled at the playback device. EBU R128 ensures music and announcements play at consistent loudness, preventing jarring volume changes.
Multi-Store Management
For grocery chains:
- Shared library - Centralized music and announcement repository
- Regional stations - Customize for local promotions
- Synchronized campaigns - Deploy promotional audio chain-wide
- Local overrides - Store-specific announcements when needed
Getting Started
- Create project for the store or chain
- Upload licensed music library
- Record announcements with consistent branding
- Schedule dayparts with appropriate content
- Configure announcement intervals
Related
- Broadcast Scheduler - Program daily schedules
- Session Editor - Record announcements
- EBU R128 - Consistent track-to-track loudness