Retail Background Music System
Deliver consistent in-store audio experiences across retail locations. xtra audio manages background music playlists, promotional announcements, and time-based scheduling for shops, boutiques, and retail chains.
Features for Retail
| Feature | Benefit |
|---|
| Scheduled playlists | Different music for different times of day |
| Announcement insertion | Play promos at scheduled intervals |
| Consistent volume | EBU R128 prevents jarring level changes |
| Remote management | Update playlists without visiting stores |
| Multi-location support | Manage multiple stores from one dashboard |
Common Configurations
Single Store
- One station per location
- Morning, afternoon, and evening playlists
- Hourly promotional announcements
Retail Chain
- One project with stations per region or format
- Shared media library for brand consistency
- Regional playlists for local preferences
Scheduling Patterns
| Time Block | Content Type |
|---|
| Opening (6-9 AM) | Upbeat, energizing music |
| Daytime (9 AM-5 PM) | Brand-appropriate background |
| Evening (5-9 PM) | Relaxed tempo for browsing |
| Promotional breaks | Scheduled announcements every 15-30 min |
Content Management
Music
- Organize by genre, tempo, or mood in playlists
- Use media types to categorize (background, seasonal, promotional)
- Rotate selections to prevent repetition
Announcements
- Record promotional audio with consistent branding
- Schedule at fixed intervals using timing types
- Update centrally for all locations
Recommended Settings
| Setting | Value |
|---|
| EBU R128 | Enabled for consistent track loudness |
| Gap Killer | Enabled (smooth transitions) |
| Codec | AAC 128 kbps (efficient bandwidth) |
Store volume is controlled at the playback device. EBU R128 ensures all tracks play at consistent loudness, preventing jarring volume changes between songs.
Getting Started
- Create stations for each location
- Upload music library with appropriate licensing
- Organize playlists by time of day
- Schedule dayparts in the week planner
- Deploy playback devices at each location
